Brand guidelines · v0.1 · Sep 2026
carlo.in brand
The identity system for carlo.in — logo, colour, type and stationery, and how to use them together.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “c” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#9E2A2BRGB 158, 42, 43#6F1D1ERGB 111, 29, 30#E09F3ERGB 224, 159, 62#2A1414RGB 42, 20, 20#FBF6EFRGB 251, 246, 239Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxHonest food, from the source.H2 · 36pxHonest food, from the source.H3 · 24pxHonest food, from the source.Body · 17pxHonest food, from the source.Caption · 13pxHonest food, from the source.Logo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@carlo.in
www.carlo.in
Founding Team
carlo.in
hello@carlo.in · www.carlo.in
www.carlo.in
Explorations
Alternative wordmark directions considered for carlo.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.